Comment: Being proactive in the face of change will help us all thrive

As the travel landscape continues to evolve due to external factors beyond our control, we travel designers must be proactive in preparing for the changing backdrop to our clients’ plans. When the pandemic hit, many of us didn’t have this opportunity – nor a plan in place – so let’s learn from experience and ensure that we are better equipped.

First, we must understand the influences that could possibly cause changes. Although the list is evolving all the time, the factors likely to come to light soonest include changing travel patterns and trends, a change of Foreign Office (FCDO) advice (particularly to the Middle East and North Africa), adverse weather conditions and shifts in the global economy. So, what can we do?

The travel industry is witnessing shifts in client preferences. More travellers are seeking unique experiences, sustainable options and flexibility. We can prepare by staying updated on emerging trends such as ecotourism, wellness retreats and remote work travel. Offering tailored packages will resonate with clients and build loyalty.

Changes in FCDO travel advice can happen quickly and unexpectedly, and may profoundly impact travel plans, as well as your business. Developing strong relationships with relevant sources (such as your membership associations/consortia), and utilising reliable sources for real-time updates, will be crucial. Have you signed up for FCDO alerts?

Additionally, we should educate clients on the importance of staying informed about their destinations and understanding the potential implications of travel restrictions.

Flexible travel

Where possible, flexibility is key; we would all rather save a booking than lose it, so extra time and patience is likely to be needed. This flexibility will help ease clients’ concerns and encourage them to continue travelling despite uncertainties.

Adverse weather conditions – and acts of God – can severely disrupt travel plans. Developing a contingency plan is essential.

This might involve looking at how to staff your business on a 24/7 basis for a limited period, or rerouting and accommodating clients at short notice. The work involved will vary, but speed is vital.

Educating clients on the importance of comprehensive travel insurance is key – it provides peace of mind, covering cancellations and unexpected expenses due to adverse weather. In situations like these, you may need to guide your clients through the process.

Economic factors

The global economy plays a significant role in travel trends, affecting exchange rates, fuel prices and consumer spending. We are all aware of how economic indicators can impact travel costs – for example, knowing which countries in Africa have hotel rates priced in USD or local currency can affect their value for money.

It’s vital to understand consumer behaviour in the context of the economy. During downturns, travellers may prioritise budget-friendly options – which doesn’t mean selling products you usually wouldn’t. It’s vital to maintain the standards/quality around which you have built your business. Flexibility on both sides helps ensure the client has a wonderful trip, with just a little extra effort on the travel designer’s part.

In an uncertain environment, strong client relationships are increasingly important. Provide personalised service. Regular communication – with updates on travel trends, safety information and tailored recommendations – will build trust.

As travel designers navigating the complexities of changing travel patterns, FCDO advice, adverse weather and the global economy, proactive preparation is key. By staying informed, offering flexibility, educating clients and building strong relationships, you will position yourself as a trusted advisor in an unpredictable environment.

Embracing tech and adapting to clients’ needs will further enhance your ability to thrive amid change, ensuring a successful future in the travel industry.