60 seconds with... Laura Howe, Intercontinental Maldives Maamunagau Resort

The director of sales and marketing shares her trade strategy for 2024 and beyond

Q. What is special about the InterContinental Maldives?

The property sits on the idyllic southernmost tip of Raa Atoll, on the edge of a Unesco World Biosphere Reserve and within its own natural lagoon. With pop-up wellness practitioners, resident chefs and, most recently, educational manta ray retreats, the resort plays host to a whole range of valued individuals, as well as a rich array of marine life. It is the first and only ‘all club’ InterContinental resort. With 81 beach, lagoon and overwater villas and residences, as well as six restaurants and bars, the resort enjoys the peace of a boutique hotel, but has the facilities of a world-class resort.

Q. What has been the reaction of agents who’ve visited?

All who have landed on our shores have been blown away by our levels of service, varied resort offering and idyllic location. The feedback from agents has been exceptional.

Q. How are you educating the trade about the property?

We are making great headway in spreading the word about our beautiful resort. After opening in September 2019, we had a long period during Covid where activity was low, but we’re out in full force attending trade shows and hosting fam trips. As IHG is pushing stronger into the luxury resort space with the InterContinental brand, we are facing the interesting challenge of not just delivering excellence on a luxury level but also elevating the brand experience and image overall.

Q. What is your trade strategy for 2024?

We rely on trade business and relationships to fill the resort with the right guests. In 2024, we will continue to foster those relationships, supporting our partners with relevant and beneficial offers, training and exposure to the resort.