Aspire has launched a consumer-facing magazine to help agent members market holidays to their clients.
Digital magazine Discover has been created following feedback from independent agents and homeworkers, who were calling out for a new way to reach their customers.
Last year we introduced a pilot edition for five Aspire agents going to 110,00 consumers, and now as we prepare to send out our five issue, more than 100 agents are sending out the publication to their combined client reach of 172,000.
The magazine, which is bespoke and tailored to every single travel agency sending it out, features
- news from the world of luxury travel;
- reviews of hotels, airlines and cruise ships;
- product and lifestyle articles;
- and in-depth destination features.
Being digital means Discover will also be able to track consumer trends and patterns. With Google Analytics plugged in to the magazine, we’ll be able to see exactly what destinations are captivating your customers by gathering data to establish how long consumers are spending reading features and how they interact with the content on each page.
To sign up visit discoverwith.co.uk or email hollie@travelweekly.co.uk