SeaDream Yacht Club has appointed Walter Littlejohn as chief sales officer.

Littlejohn has more than 30 years’ experience in the cruise industry and joins the line after a long-term consulting position with Silversea Cruises.

Prior to that, Littlejohn was senior vice-president and managing director of Crystal River Cruises, before which he held roles at AmaWaterways River Cruises, Expedia and Carnival Cruise Line. He also co-founded his own travel agency which he ran for 14 years.

In his new role at SeaDream, Littlejohn has been tasked with overseeing and leading the line’s sales efforts across all markets globally, reporting into executive vice-president Andreas Brynestad.

“I am truly excited to join SeaDream Yacht Club, a company that for decades has set the standard for modern, casual luxury in the cruise industry,” he said.

“It is a unique product that goes above and beyond any other. At the same time, SeaDream is the best kept secret in the industry with a tremendous potential for further growth.

“I am really looking forward to letting more people in on the secret and working closely with travel retail partners to welcome more guests on board.”

Brynestad added: “Walter brings a wealth of experience and expertise to our growing SeaDream team, with a proven track record in driving performance and fostering team success in the luxury segment.

“Walter joins us at a time of growth. His deep knowledge and passion for the cruise industry. combined with attention to details, strategic mindset and team spirit, is a unique combination that will be crucial in writing the next chapter in the story of SeaDream Yacht Club.

“I am thrilled to welcome him to the SeaDream family.”