Elegant Resorts has partnered with the Saudi Tourism Authority for a multi-platform marketing campaign that aims to raise awareness of Saudi Arabia as a holiday destination for affluent travellers.

The luxury tour operator offers tailored experiences in Riyadh, Hail and Jeddah as well as key emerging destinations such as AlUla and the Red Sea.

Elegant Resorts said its itineraries allowed clients to discover Arabic culture and the diversity of Saudi Arabia’s regions. For example, the Saudi High-End Highlights itinerary – with prices starting at £9,885 per person for 11 nights – takes travellers to Riyadh, Hail, AlUla and Jeddah along with an English-speaking guide.

During their trip, clients will stay at luxury partner properties. In the Red Sea – Saudi Arabia’s new regenerative tourism destination that spans 10,920 square miles of coastline, islands and desert – properties include the newly opened Six Senses Southern Dunes and St Regis Red Sea Resort. Njuma, the new Ritz-Carlton Reserve, is also set to open.

The Saudi Tourism Authority campaign launched in December and is targeting all segments of the operator’s database, including key agent partners.

Elegant Resorts’ managing director Lisa Fitzell said: “Saudi as a destination has so much to offer to the affluent traveller, it has the perfect blend of culture, heritage, authenticity, landscapes and adventures our clients are looking for.

“Discovering new destinations is so exciting, we love that sustainability is at the core of everything. Saudi is a very exciting place to visit with beautiful landscapes, fascinating culture, stunning coastline, combined with a state-of-the-art infrastructure to welcome holiday makers. How thrilling to be able to explore a brand-new destination in this day and age.”

Tailor-made itineraries to explore Saudi Arabia with Elegant Resorts start from £3,720 per person.