Elegant Resorts has partnered with the Saudi Tourism Authority to promote the luxury tour operator’s first tours to Saudi Arabia.

The marketing campaign will use the slogan ‘A Journey of Discovery’ to inspire clients to book its new itineraries.

They range from a 10-day tour to a twin-centre stay combining the Saudi city of Jeddah and Abu Dhabi – the capital of the United Arab Emirates – for those who just want to ‘dip their toe’ into Saudi.

The holidays also feature Saudi capital Riyadh and AlUla (pictured), home to Saudi’s first Unesco World Heritage Site.

Lisa Fitzell, managing director at Elegant Resorts, said: “We are thrilled to be partnering with the Saudi Tourism Authority and to be the first to put the destination on the map for the affluent, culturally inquisitive UK traveller.

“This unexplored destination is ready to warmly welcome tourists seeking adventure, authenticity and something new.

“It is home to bustling cities, Unesco World Heritage Sites and incredible landscapes steeped in history and legend.”

Nimit Amin, UK and Ireland director of the Saudi Tourism Authority, added: “We look forward to inviting UK travellers to discover the treasures of this unique country with Elegant Resorts’ multi-platform campaign and bespoke itineraries.”

Pictured: AlUla, credit: Fredy Thuerig/Shutterstock.com