Celebrity Cruises is to launch a multi-million dollar advertising campaign to air across Channel 4 and Sky this autumn.

The campaign – with the tagline Journey Safe, Journey WonderFULL – “taps into the transformative wonders of experiencing the world from…a Celebrity ship”, the line said.

This month it will launch digitally in the UK and at city centre locations, including London Westfield, Bluewater, Birmingham New Street and Manchester Arndale, before appearing on TV screens in October.

The UK and Ireland launch will be supported by a digital and video platforms including YouTube and Facebook.

A new suite of marketing resources will also be available on trade platform Celebrity Central to support travel partners in communicating the brand positioning to their clients.