Luxury tour operator Carrier has reopened its flagship travel store in Alderley Edge, Cheshire.

The shop underwent a three-month renovation and refurbishment in a bid to “revolutionise” the concept of a traditional travel agency.   

As such, Carrier partnered with Brighton-based design specialists Chalk Architecture to create a space that encapsulates the feeling of entering a luxury, boutique hotel. 

The new store features upgraded wood flooring, a Farrow & Ball colour palette, wallpapers from Cole & Son and furniture reupholstered in velvet fabric from textile designers Timorous Beasties.

“Our retail store is an important space for our brand; we wanted to offer an unrivalled environment in which we could express our vision and our values and to encapsulate the prestige and privacy that our clients expect," Carrier’s managing director Mark Duguid said.

“We were delighted to work with Chalk Architecture to create this incredible space and have already had excellent feedback from our discerning clients”.

Customers can discuss their travel options in one of Carrier’s luxe consultation rooms over a drink from the store’s travel bar. The space will also become a venue for exclusive events including VIP cocktail receptions, presentations and exhibitions.

Carrier hopes the new look, coupled with the operator’s team of experts, will deliver a truly high-end, personalised holiday booking experience, and negate the need for impersonal technology or travel brochures. 

Carrier’s travel boutique manager Caroline Hutchinson added: “We wanted to create a unique and cosseting experience where clients are beloved by luxury from the minute they step through the door off the high street and are instantly transported to what feels like an exquisite hotel. 

“I feel we have more than achieved this and we look forward to creating many memorable holidays for our clients from our new home.”